Thoughts on Marketing

 Yes, there are way too many things to do in a day.  But make sure you are making progress on the important things if not every day then every week. You may prefer to group your tasks (time blocking), which is totally fine. Do you know what's important? Truly important?  Use the Pareto Principle to identify the top 20% of the activities you do in a week or month that yield 80% of the results. Make sure you are moving forward on all of these either every day or every week.  Is there something that has fallen off your to-do list because it seems hard to get started that could be a big contributor to that top 20%? Is there something you should do regularly that will make you more of the kind of person you want to be 1 year from now or 5 years from now?  Find a way to get started on that thing, and keep taking baby steps every day. Keep track in a bullet journal or on the wall. And make yourself keep going day by day.  Yes, time is short. But you have control o...

 What does Seth Godin say? Stand out - be the Purple Cow Be generous Find the smallest viable audience Use the network effect to your advantage - make the thing you do or sell work better if people invite others to do it also What do others say? You need 1000 true fans (not 1 million) Do things or sell things that people want to share with others (Jeremy Salem) Sell your thing to an existing group that talks to each other Keep showing up day after day after day until you break through the plateau where nothing seems to happen, and you emerge on the other side where things are moving really fast (Atomic Habits) The best product is not the one that wins. It's the one that communicates more clearly and compellingly what and who it's for and how it can benefit them It's not enough to be seen, although that in itself is quite difficult. You must have first understood your audience well enough that you can communicate with them in a way that they will understand. You must speak t...