Thoughts on Marketing

 A recent U pwork proposal caught my eye: "I'm looking for an ultra-compelling copywriter to write sales pages and emails for a mostly female audience. No heavy-handed, super sales-y writing please." I see this kind of tight-rope walking request frequently. Here's another: Professional and non-pushy tone Use of multiple buying hooks or signals to get results Clear calls to action So how do you come off as professional, and clearly call people to action without being "salesy"? The first is something you could do in person with a friend, or a level-headed person who had already hired you as a coach. You can make a clear pitch for something that is in their best interest - a win-win. And simply ask them to take action. No over-the-top claims or rah-rah needed. No overly emotional appeals necessary.  But if you can link your call to action to something they truly care about, without being manipulative, that's a plus. After all, human beings are not truly ra...

 I love to-do lists.  Creating them Checking things off Feeling like I've accomplished something I also love getting texts and other messages, even letters or Christmas cards from friends. The problem is, I like to feel that we can pick up those relationships from where we left off. And usually that "where we left off" is WAY too many years ago.  I've lived in four different states over the last 40 years, and have collected friends in each of them.  As I move, I lose that easy "keep in touch frequently because we show up at the same stuff every week" quality to the relationships. Same with my family, who all live 2 time zones away, and whom I only see in the flesh twice a year (in a non-Covid year).  Putting a relationship building "task" on my to-do list isn't something I've done before.  Why not? It seems easy enough to intend to connect with one person I haven't seen or heard from in a while each day, even if only for a few minutes o...

 Whatever your audience, you need to be everywhere that they are:  Where they buy the other things they need that are related to what you do - online and brick & mortar.  On the lips of their friends Used and recommended by leaders they trust.  On blog lists of tools people in their niche use In the magazines they read At the races they go to On the social platforms they use Obscurity is your enemy.  People have to know you exist and how you make their life better before they buy from you.