Obscurity is your enemy

 Whatever your audience, you need to be everywhere that they are: 

  • Where they buy the other things they need that are related to what you do - online and brick & mortar. 
  • On the lips of their friends
  • Used and recommended by leaders they trust. 
  • On blog lists of tools people in their niche use
  • In the magazines they read
  • At the races they go to
  • On the social platforms they use
Obscurity is your enemy. 

People have to know you exist and how you make their life better before they buy from you.

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