Obscurity is your enemy

 Whatever your audience, you need to be everywhere that they are: 

• Where they buy the other things they need that are related to what you do - online and brick & mortar. 
• On the lips of their friends
• Used and recommended by leaders they trust. 
• On blog lists of tools people in their niche use
• In the magazines they read
• At the races they go to
• On the social platforms they use

Obscurity is your enemy. 

People have to know you exist and how you make their life better before they buy from you.